An app debuting next month will connect regional farmers with Atlantic City consumers.
The technology is a key component of the Atlantic County Economic Alliance's partnership with CROPS (Communities Revolutionizing Open Public Spaces) Farm Share Program aided by a $500,000 grant from the New Jersey Economic Development Authority.
“Atlantic City will be the first New Jersey organization to use this new technology, paving the way for other New Jersey communities to replicate the model in the future, CROPS Executive Director Alicia Newcomb said. "The new version of the app is set to launch at the end of April.”.
The app will create a marketplace that directly addresses the area’s food desert challenges, ensuring farmers get paid while consumers gain access to nutritious, fresh fruits and vegetables.
“This initiative is a testament to how strategic investment in sustainable agriculture can drive economic growth,” ACEA President Lauren Moore said. “By supporting programs like the CROPS Farm Share, we are improving food accessibility while creating new opportunities for farmers and small businesses, strengthening the economic fabric of Atlantic County so everyone wins!”
Initially launched as a pilot in February, the Farm Share Program is based on the successful Fresh Stop Markets model, pioneered by New Roots Inc. in Louisville, Ky., for more than 16 years.
ACEA and CROPS have partnered with New Roots to bring this model to New Jersey, making Atlantic City the first place to explore and implement this approach in the state.
To support the program’s growth, the app is being developed in collaboration with New Roots and Slingshot to improve accessibility and efficiency.
“The funding helps New Roots improve the app by transitioning it to a new operating system and making SNAP Benefits more efficient,” New Roots Executive Director Karyn Moskowitz said.
“This initiative is about much more than providing food; it’s about building a foundation for a sustainable future,” Newcomb said. “By connecting local farmers with the community, we are creating a resilient food system that empowers individuals and strengthens our local economy.”
Participants emphasized the importance of eating fresh, clean food and supporting local farmers, and community well-being.
Farmers and stakeholders convened to discuss the program’s role in addressing food accessibility.
Ryan Ploch, a participating farmer, stressed the need for solutions.
“Atlantic City is a food desert, and it does not have to be," he said. "We are ready to help.”
